Insights

In previous articles, we’ve explained what a Digital Asset Management (DAM) solutionis, along with a glimpse into how DAM has evolved. However, it's crucial to understand how this applies to your organization's specific requirements. DAM systems are becoming increasingly sophisticated, with new capabilities that can help organizations meet the needs for content across the entire enterprise and has led to clear definitions of essential capabilities including media storage, discoverability, access, organization, transformation, and distribution. 

A Product Asset Management solution is the next generation of Digital Asset Management (DAM). Product Asset Management connects content, data, and assets throughout the product lifecycle, from ideation to creation to sales to support. Although a product is typically considered a physical asset like apparel, food, or consumer packaged goods (CPG), it could be software, financial services, or consulting services. Nearly every organization sells some type of product.