A Product Asset Management solution is the next generation of Digital Asset Management (DAM). Product Asset Management connects content, data, and assets throughout the product lifecycle, from ideation to creation to sales to support. Although a product is typically considered a physical asset like apparel, food, or consumer packaged goods (CPG), it could be software, financial services, or consulting services. Nearly every organization sells some type of product.
Digital Asset Management
Traditionally, the need for DAM has been rooted in the idea that your content needed to be:
What is DAM?
Digital asset management or DAM is term for organizing digital assets in a central location where they can be analyzed, stored, found, managed, distributed and secured. With DAM, users discover assets through a single user experience versus having to find them through disparate storage locations and systems.