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Digital Asset Management (DAM) Has Evolved – Have You Kept Up?
Traditionally, the need for DAM has been rooted in the idea that your content needed to be:
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DAM
What is DAM? And other questions about digital asset management, answered
What is DAM?
Digital asset management or DAM is term for organizing digital assets in a central location where they can be analyzed, stored, found, managed, distributed and secured. With DAM, users discover assets through a single user experience versus having to find them through disparate storage locations and systems.