Mark LaFrenz

Man looking at sneaker on desktop computer

4 min read

What is PAM? Everything you need to know about Product Asset Management

Picture of Mark LaFrenz Mark LaFrenz: Nov 30, 2022

A Product Asset Management solution is the next generation of Digital Asset Management (DAM). Product Asset Management connects content, data, and assets throughout the product lifecycle, from ideation to creation to sales to support. Although a...

Product Asset Management (PAM) Digital Asset Management (DAM)
Team members shaking hands

2 min read

The Importance of Availability on Implementation Time and ROI

Picture of Mark LaFrenz Mark LaFrenz: Mar 31, 2022

Spring is here and with it, what many would say, is the best time of the year in sports. March Madness is in full swing, Major League Baseball...

Woman working on photographs on computer

1 min read

Digital Asset Management (DAM) Has Evolved – Have You Kept Up?

Picture of Mark LaFrenz Mark LaFrenz: Aug 19, 2021

Traditionally, the need for DAM has been rooted in the idea that your content needed to be:

Digital Asset Management (DAM)
abstract woman head with images imposed

1 min read

Are New Content Services Platforms Ready for Video and Digital Asset Management?

Picture of Mark LaFrenz Mark LaFrenz: May 3, 2021

Over the past several years, businesses have begun to move away from using traditional ECM (Enterprise Content Management). Instead, seeking to...

Content Services/ECM Digital Asset Management (DAM)